Signals to Strategy: Using Research to Drive Innovation and Brand Growth

Session Details: All companies want to innovate, but how do you know which projects to prioritize and which aren’t worth your time? Join Thorne and Knit for an essential session on how market research can help organizations determine directional strategies and identify innovation opportunities that actually deserve precious time and resources. This session will equip not just researchers but cross-functional teams with the tools to make confident, data-driven decisions that maximize impact and minimize wasted effort.

Key Takeaways
-A clear framework for using market research to prioritize product innovation
-How to validate multiple concepts efficiently, with minimal resources
-When to cut a concept — even when the data contradicts your initial assumptions