Speed to Impact: How 3M’s Scotch-Brite™ Brand Is Reinventing Innovation to Win with Future Generations

Session Details: Consumers today are looking for simpler ways to care for their homes and reclaim valuable time. Yet the whole-home cleaning category has become increasingly crowded - filled with legacy brands, emerging challengers, and a constant stream of incremental innovation. As a result, consumers are either operating on autopilot or continuously searching for easier, more efficient solutions.
For brands, uncovering the next breakthrough opportunity has traditionally required months of research, analysis, and strategic development. But what if the process could be fundamentally reimagined?

Facing the challenge of building a future-focused, five-year innovation pipeline for the Scotch-Brite™ brand, 3M partnered with Radius Insights and ONE Strategy Studio to identify high-potential growth territories that could increase relevance with the next generation of consumers. What would typically take months was accomplished in just two weeks - not by cutting corners, but by deploying an AI-first innovation approach that accelerated discovery, sharpened strategic decision-making, and uncovered deeper consumer understanding than traditional methods alone.

This session explores how an integrated human + AI process transformed the innovation journey - from identifying emerging consumer tensions and whitespace opportunities to prioritizing insight-backed platforms for future growth. Attendees will gain an inside look at how speed, strategic rigor, and breakthrough thinking can coexist - and how organizations can rethink their own innovation processes to compete in increasingly dynamic markets.

Key Takeaways:
• Exclusive insights into how consumers are navigating and simplifying the whole-home cleaning ecosystem
• A behind-the-scenes case study on how the Scotch-Brite™ team identified and prioritized future innovation territories in just two weeks
• A practical framework for combining AI and human expertise to accelerate innovation without sacrificing quality or strategic depth
• New thought leadership from Radius Insights and ONE Strategy Studio on the future of whole-home cleaning and consumer-driven innovation
• Actionable lessons for innovation, insights, and strategy leaders seeking to move from insight to impact at unprecedented speed

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