Signal Track: Turning Fragmented Market Intelligence into a Real-Time AI-Powered Decision System

Session Details: How do you move from periodic reporting to continuous intelligence? And how can AI-powered signal ecosystems help brands detect market shifts before they appear in traditional research?

Intel and CMB will share the story behind Signal Track, an AI-enabled intelligence platform that turns diverse market signals from social, media, financial, benchmark, and emerging AI search ecosystems into actionable insights. The platform provides always-on intelligence to identify shifts, emerging narratives, and changing behaviors in near real time, complementing Intel’s survey-based brand tracking programs.

In this session, we will explore how these capabilities are transforming the way organizations understand market intelligence.

Key takeaways and learnings:

1. What drove the impetus and priority around building a continuous market signal tracking system to complement a point-in-time survey-based brand tracker, and how Intel facilitated organizational alignment around goals

2. How Intel partnered with CMB to leverage Signal Track to track and identify emerging trends, detects anomalies, and surface strategic insights to help with decision-making

3. A practical understanding of how AI-powered signal ecosystems can complement traditional research to uncover emerging narratives and competitive shifts earlier, and support faster more agile decision making

4. Insight into the future of enterprise intelligence and the evolving relationship between human research, machine intelligence, and real-world digital behavior

As AI, digital ecosystems, and competitive narratives continue to evolve at unprecedented speed, organizations need intelligence systems capable of monitoring markets continuously, synthesizing complex signals, and translating data into actionable decisions. This session will demonstrate how Intel and CMB are building the next generation of AI-enabled market intelligence.