Unpacking the Past to Create the Future: Reinvigorating Established Brands Through the Power of Human Truth
CANCELLED
Session Details: In an era where legacy brands are often pressured to reinvent themselves through surface-level innovation, this session offers a different path - one rooted in rediscovering what made them meaningful in the first place. Kelli Davis, Head of Consumer Insights – Fresh, Beverages & Desserts at Kraft Heinz, and Alex Millet, CEO of Brandtrust, will share examples from legendary heritage Kraft Heinz legacy brands like Oscar Mayer to illustrate how uncovering deep Human Truths can re-anchor and reinvigorate growth. Drawing on Brandtrust’s Emotional Inquiry(r) approach, the session explores how excavating the past can reveal enduring emotional connections that still resonate today. The result is a practical model for building futures that feel both authentic and newly relevant.
