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Track 4 - Elevating Quality & Trust

Designing the 'Becoming a Customer' Journey at Enterprise Speed with JPMorgan Chase

Wednesday, September 16, 2026
1:45 PM - 2:15 PM CT
Location: Daniel Burnham

Sponsored By My-Take
Session Details: How do you move fast and get it right inside a large enterprise? This session shares how JPMorgan Chase, Proxim, and My-Take partnered to redesign the 'becoming a customer' journey using mixed-method research and real-time community feedback to validate and optimize the digital account opening experience before launch.

This session explores how a cross-partner team combined psychographic insight, behavioral data, and iterative insight community feedback to reimagine the digital account opening journey, balancing speed, rigor, and stakeholder alignment within a complex enterprise environment.