Inside the Emotional Journey: Measuring EQ Growth Through Immersive Research

Session Details: EQJOY and OvationMR partnered to explore how EQJOY’s emotional intelligence program integrates into the everyday lives of families and supports children’s emotional growth over time. Using EthOS, families documented their experiences throughout the 5-week program, capturing authentic moments of play, self-reflection, challenges, and breakthroughs as they happened. Combined with pre- and post-program surveys, the study provided a deeper understanding of how children engaged with the program, how parents observed changes in resilience and social skills, and what emotional intelligence development looks like inside real homes and family routines.

Key Takeaways:

- How mobile ethnography can bring researchers into the emotional realities of family life
- Ways to measure emotional and behavioral change longitudinally, beyond traditional surveys
- Best practices for capturing authentic parent and child experiences in-the-moment
- The value of combining surveys with rich qualitative storytelling to uncover deeper human insights