Session Details: Join Eric Scheer and a panel of industry experts for a dynamic conversation on how large language models (LLMs) and AI are rapidly transforming the way consumers discover products and brands. As traditional search gives way to AI-driven search, this session will explore the implications for brand visibility, perception, and growth. Panelists will share real-world experiences, unpack practical challenges, and discuss how organizations can adapt to a landscape where AI increasingly mediates the path to purchase.
