Designing Better Qual at Scale: Lessons from AI Moderation

Session Details: In this session, Melanie and our client will walk through a real‑world case study showing how they used Sago’s AI Moderation to scale qualitative research while maintaining depth, quality, and control.

Rather than focusing on AI in the abstract, this conversation gets practical - why AI moderation was introduced, how it fit alongside human‑led research, and what changed as a result. Audience will see where AI moderation adds the most value, where human expertise still leads, and how the two work together to deliver faster, more actionable insight.

The session is designed to spark an open discussion about modern qualitative workflows, decision‑making trade‑offs, and what “doing AI right” looks like in practice.

Key Takeaways
- How AI moderation was set up, governed, and integrated into the broader qual approach
- Key outcomes: speed, scale, researcher efficiency, and insight quality
- Lessons learned and best‑practice considerations for teams exploring AI‑enabled qual