Session Details: Grocery shopping is no longer a choice between store and screen — it is a blend of both. Retailers’ success is dependent on how well they integrate ecommerce with physical stores to create a seamless, frictionless experience. Whether tapping an app, browsing online or walking store aisles, consumers are stitching together hybrid journeys that demand flexibility and convenience at every turn. Through our portfolio of grocery shopper research reports, FMI - The Food Industry Association will explore trends and key motivators among shoppers, as well as the emerging impacts of social commerce and artificial intelligence (AI).
