Brand-Side Benchmarking Report - Highlights / Head of Insights Panel

Be among the first to see new data on how corporate insights teams are evolving.

Join us as we reveal fresh findings of a first-ever IA survey of corporate researchers from across industries that explores how insights functions are structured, resourced, and evolving in today’s fast-changing business environment.

A panel of brand-side market researchers and consumer insights leaders unpack the results and share real-world perspectives on the key issues shaping their roles—from shifting organizational demands and budget pressures to the growing influence of analytics, AI, and cross-functional collaboration.

The discussion will highlight what today’s insights leaders need to succeed—and what’s changing in how they partner with internal stakeholders and external providers. Attendees will walk away with practical takeaways for both corporate insights teams and the agencies and data analytics partners who support them.

Don’t miss this opportunity to better understand the priorities, challenges, and future direction of corporate research and insights functions.