What Every Researcher Can Learn from Nonprofits

Session Details: Nonprofit market research is often misunderstood and assumed to be limited by tight budgets, focused only on donors, or lacking the rigor of corporate research. This panel challenges those assumptions head-on.

Join a group of research leaders as they unpack the realities of conducting high-impact research in nonprofit organizations. From sophisticated behavioral and attitudinal studies to innovative methodologies and strategic stakeholder insights, nonprofit researchers are tackling complex challenges with creativity and purpose.

Through candid discussion and real-world examples, panelists will explore where nonprofit research aligns with—and diverges from—corporate and commercial research. Attendees will gain a deeper understanding of how constraints can fuel innovation, how purpose shapes research design, and why nonprofit insights are broadly applicable across industries.

Whether you work in corporate, consulting, or mission-driven spaces, this session will expand your perspective on what great research looks like—and where it can thrive.