High-quality insights begin with high-quality data, but achieving that requires more than just detecting fraud. It demands greater transparency, stronger processes, meaningful benchmarks, and shared standards across the research ecosystem.
Join leaders from the Insights Association's Council for Data Integrity (CDI) for an update on the Council's latest initiatives and practical guidance you can put to work immediately. Learn how to use key metrics from the Global Data Quality Benchmarking Report to evaluate and strengthen your organization's data quality practices. The session will introduce CDI's new Sample Supply Transparency Questions frameworkâa practical resource that helps brands, agencies, sample providers, and technology partners ask better questions about sourcing, quality controls, AI, participant validation, and governance to improve accountability and confidence across the supply chain. Finally, hear the most valuable lessons emerging from the CDI's "Fraud Has No Industry" cross-industry roundtable series, where leaders from cybersecurity, fintech, identity management, digital payments, and other sectors share proven approaches for protecting data quality in an increasingly complex and AI-driven environment.
You'll leave with practical tools, actionable ideas, and proven strategies to improve data quality, strengthen research operations, and build greater confidence in the insights you deliver.
