The New Standard: How the Best Insights Teams Are Using AI-Moderated Research Today

Session Details: AI-moderated research has moved from experiment to standard practice at some of the world's most sophisticated insights organizations, but the gap between teams getting real value and teams getting noisy outputs is widening fast. Hear from Listen Labs the emerging best practices: how top teams are designing studies, where they're deploying AI moderation versus traditional methods, and the organizational habits separating leaders from laggards. A practical look at what good looks like for AI in Insights in 2026.

-How companies use Listen to power AI Quick Turn, enabling researchers to launch studies in days, without going through a central team
-How to structure a self-serve qual program at enterprise scale: central enablement, standardized audiences, shared workspaces, and governance
-Where AI-moderated qual fits (and doesn't) in a mature research stack and how to distinguish it from synthetic data