Director of Consumer Insights and Market Research
Mass General Brigham
Amy Santopietro is the Director of Consumer Insights and Market Research at Mass General Brigham. In this role, she oversees patient and consumer research across marketing, business development, patient experience, and digital patient experience, among other areas. Prior to working at Mass General Brigham, Amy spent six years at TJX where she supported consumer insights for HomeGoods, worked on the launch of Homesense in the US, and later led both store and digital customer experience across all five US brands.
Amy is the current President of the Insights Association North Atlantic chapter. This is her third year serving on the chapter board and fourth year volunteering. She sits on the IDEA Council board, a subset of the national Insights Association, created to promote ongoing inclusion, equity, and access in market research for both respondents and researchers. She is currently co-leading the IDEA Council's State of Market Research Participation Study.
Who's Missing? New Research on Participation, Trust, and the Future of Market Research
Tuesday, September 15, 2026
3:00 PM - 3:30 PM CT