Adrienne Pulido is a marketing researcher, strategist, public speaker, and thought leader with more than 30 years of experience designing quantitative and qualitative research.
Most recently, she served as Head of Inclusive Growth at Kantar MONITOR, leading syndicated and custom research on demographic change, consumer behavior, and the future of markets serving more than 150 organizations, including Fortune 500 companies.
Earlier in her career, she was a partner with a boutique consultancy specializing in culture metrics, panel development, and translating complex data into compelling business strategy. She also pioneered account planning in the multicultural advertising industry and later served as COO of Bromley Communications and Strategic Planning Director for DMB&B Américas (later Publicis) across 17 Latin American countries.
Adrienne currently serves on the Insights Association IDEA Council research team, co-leading the State of Market Research Participation Study on survey participation, representation, trust, and the future of high-quality research.
Who's Missing? New Research on Participation, Trust, and the Future of Market Research
Tuesday, September 15, 2026
3:00 PM - 3:30 PM CT