Founder
Kwantum
Marco is the founder of Kwantum and Kwantumlabs.ai. He has created the brand density measurement system and has been featured in HBR. He is the author/editor of 4 books: The Business of Marketing Research (2020), From Data to Decision: Handbook for the modern business analyst (2018), The Insights Advantage: knowing how to win (2012), and Handbook of Marketing Research (Sage, 2006).
Brand Intelligence for the C suite (What negative associations are costing you)
Tuesday, September 15, 2026
2:25 PM - 2:55 PM CT