Christa Melotti

Lead UX Researcher
Vanguard

Christa has spent nearly two decades in B2B research spanning healthcare, technology, and financial services. For more than a decade, she has supported the Financial Advisor Services division at Vanguard. As a hybrid researcher with a Master’s in Market Research and a UXR certification, Christa focuses on using research to inform new offers and digital experiences for financial advisors. She also explores AI use cases for advisors and salespeople.

In addition to presenting at conferences and writing about market research, she serves on the Industry Advisory Board for the Master’s in Market Research program at the Fox School of Business at Temple University, her alma mater. Outside of work, she enjoys traveling, attempting to teach her children Italian, and finding the best coffee wherever she is.

Presentation(s):

• Stop Doing It All: Building Research That Moves B2B Businesses

  Tuesday, September 15, 2026
  4:20 PM - 4:50 PM CT