Ali Lima

Lead Manager, Market Research & Insights
Starbucks

Ali is a marketing research leader with 20 years of experience across Retail, CPG, and Food & Beverage specializing
in consumer insights, guest experience, product innovation, and go‑to‑market strategy. She leads research for Starbucks' Brand organization, overseeing a team that drives consumer and business insights across Product Innovation, Brand Marketing, and Digital Experience.

Presentation(s):

• Brewing Operational Excellence in the AI Era: How Starbucks Scaled and Connected Its Insights Function

  Tuesday, September 15, 2026
  3:00 PM - 3:30 PM CT