Marissa Crooke, MBA

Senior Consultant, Research Insights
Lincoln Financial Group

Marissa leads research focused on financial professionals, consumers, and intermediaries within a complex distribution landscape, bringing nearly two decades of experience in B2B research, including time at a Philadelphia-based market research vendor working across diverse client engagements.

She partners across product, sales, marketing, and other functions to deliver insights that shape strategy and improve customer and advisor experiences. Her recent work centers on scaling research impact—improving processes, building best practices, and helping teams focus on the work that matters most.

Outside of work, Marissa enjoys reading, continuous learning, and spending time with her two boys and family dog.

Presentation(s):

• Stop Doing It All: Building Research That Moves B2B Businesses

  Tuesday, September 15, 2026
  4:20 PM - 4:50 PM CT