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Tuesday, Sep 15th
3:00 PM - 3:30 PM CT
Operational Excellence in the AI Era: How T-Mobile Aligned People, Process and Technology to Drive Real Impact
Location: Grand Horizon E
Silvia Altobelli – T-Mobile
Dyna Boen – Escalent
Track 1 - Connecting With Today’s Consumer
Sponsored By
Tuesday, Sep 15th
4:20 PM - 4:50 PM CT
Inside the Emotional Journey: Measuring EQ Growth Through Immersive Research
Location: Grand Horizon E
Claire Kuhn – OvationMR
Andrew Cannon – EQJOY
Track 1 - Connecting With Today’s Consumer
Sponsored By OvationMR
Wednesday, Sep 16th
11:30 AM - 12:00 PM CT
Breaking Down the Buzziest Consumer Product Launches of 2026 — As Told By Verified Buyers
Location: Grand Horizon E
Dom Wong – Pogo
Track 1 - Connecting With Today’s Consumer
Sponsored By Pogo Technologies, Inc.
Wednesday, Sep 16th
2:25 PM - 2:55 PM CT
Unsweetened Truths: Closing the Teen Say-Do Gap with Mobile Ethnography
Location: Grand Horizon E
Paul Chesterman – OvationMR
Chloe Dong – Yoplait Liberté Canada
Track 1 - Connecting With Today’s Consumer
Sponsored By OvationMR
Wednesday, Sep 16th
3:40 PM - 4:10 PM CT
Beyond Journey Maps: Scaling Northern Tool with Dynamic AI
Location: Grand Horizon E
Christine Cottrell – Material
Laurie Krause – Northern Tool
Track 1 - Connecting With Today’s Consumer
Sponsored By Material+