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Full Schedule

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Tuesday, September 15, 2026
10:00 AM - 10:45 AM CT
Driving Sustainable Growth

10:00 AM - 11:00 AM CT
Workshop: Super Skill: Why Storytelling Is the Superpower of the AI Age

10:00 AM - 7:00 PM CT
Registration

11:00 AM - 12:00 PM CT
IA Annual Business Meeting (Members Only)

12:00 PM - 1:00 PM CT
Lunch

1:00 PM - 1:15 PM CT
Welcome to CRC

2:15 PM - 3:00 PM CT
Networking Break

3:00 PM - 3:30 PM CT
Operational Excellence in the AI Era: How T-Mobile Aligned People, Process and Technology to Drive Real Impact

3:00 PM - 3:30 PM CT
The Working Mom Advantage: How Parenting Shapes Stronger Insights Leaders

3:40 PM - 4:10 PM CT
From Mouth to Mind: Reverse-Engineering Concept and Creative based on the Sensorial Eating Experience

3:40 PM - 4:10 PM CT
What Consumers Won’t Tell You: Using Emotional Measurement to Reveal Hidden Perceptions in Food Innovation

3:40 PM - 4:10 PM CT
The Gen Z Health Paradox: Green juice in one hand, a vape in the other

4:20 PM - 4:50 PM CT
Inside the Emotional Journey: Measuring EQ Growth Through Immersive Research

4:20 PM - 4:50 PM CT
Transformers, Enthusiasts & Second Movers: What Kind of Insights Leader Are You?

4:20 PM - 4:50 PM CT
Winning in the Age of AI-Driven Search

5:00 PM - 6:00 PM CT
Corporate Researchers Only Roundtables

6:00 PM - 7:00 PM CT
Opening Reception