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Tuesday, September 15, 2026
10:00 AM - 10:45 AM
CT
Driving Sustainable Growth
10:00 AM - 10:45 AM
CT
Driving Sustainable Growth
Jing Mertoglu
John Walthour
Jamie Lee
Alex Stuessy
10:00 AM - 11:00 AM
CT
Workshop: Super Skill: Why Storytelling Is the Superpower of the AI Age
10:00 AM - 11:00 AM
CT
Workshop: Super Skill: Why Storytelling Is the Superpower of the AI Age
Joe Lazer
10:00 AM - 7:00 PM
CT
Registration
10:00 AM - 7:00 PM
CT
Registration
Location: Grand Horizon Foyer
11:00 AM - 12:00 PM
CT
IA Annual Business Meeting (Members Only)
11:00 AM - 12:00 PM
CT
IA Annual Business Meeting (Members Only)
Location: Grand Horizon EFG
Anita Watkins
– Insights Association
12:00 PM - 1:00 PM
CT
Lunch
12:00 PM - 1:00 PM
CT
Lunch
Location: Grand Horizon ABCD
1:00 PM - 1:15 PM
CT
Welcome to CRC
1:00 PM - 1:15 PM
CT
Welcome to CRC
Lizzy Martinez
– Delta Airlines
Anita Watkins
– Insights Association
Thomas Walker
– eBay
2:15 PM - 3:00 PM
CT
Networking Break
2:15 PM - 3:00 PM
CT
Networking Break
Location: Grand Horizon ABCD
3:00 PM - 3:30 PM
CT
Operational Excellence in the AI Era: How T-Mobile Aligned People, Process and Technology to Drive Real Impact
3:00 PM - 3:30 PM
CT
Operational Excellence in the AI Era: How T-Mobile Aligned People, Process and Technology to Drive Real Impact
Location: Grand Horizon E
Silvia Altobelli
– T-Mobile
Dyna Boen
– Escalent
Track 1 - Connecting With Today’s Consumer
Sponsored By
3:00 PM - 3:30 PM
CT
The Working Mom Advantage: How Parenting Shapes Stronger Insights Leaders
3:00 PM - 3:30 PM
CT
The Working Mom Advantage: How Parenting Shapes Stronger Insights Leaders
Location: Glessner House
Katie Fellows
– Curion
Kristin DeGraff
– Tropicana
Track 5 - Innovative Behavioral & Cultural Techniques
Sponsored By
Curion
3:40 PM - 4:10 PM
CT
From Mouth to Mind: Reverse-Engineering Concept and Creative based on the Sensorial Eating Experience
3:40 PM - 4:10 PM
CT
From Mouth to Mind: Reverse-Engineering Concept and Creative based on the Sensorial Eating Experience
Location: Grand Horizon F
Niels Schillewaert
– Conveo
Carla Mahfuz
– Ferrara
Track 2 - Tech-Fueled Evolution & Revolution
Sponsored By
3:40 PM - 4:10 PM
CT
What Consumers Won’t Tell You: Using Emotional Measurement to Reveal Hidden Perceptions in Food Innovation
3:40 PM - 4:10 PM
CT
What Consumers Won’t Tell You: Using Emotional Measurement to Reveal Hidden Perceptions in Food Innovation
Location: Grand Horizon G
Paul Metz
– C+R Research
Sarah Showalter
– National Pork Board
Track 3- Achieving Tangible Business Impact
Sponsored By:
C+R Research
3:40 PM - 4:10 PM
CT
The Gen Z Health Paradox: Green juice in one hand, a vape in the other
3:40 PM - 4:10 PM
CT
The Gen Z Health Paradox: Green juice in one hand, a vape in the other
Location: Daniel Burnham
Rosemarie Smith
– Prodege
Devon Zdatny
– First & First Consulting
Track 4 - Elevating Quality & Trust
Sponsored By
Prodege
4:20 PM - 4:50 PM
CT
Inside the Emotional Journey: Measuring EQ Growth Through Immersive Research
4:20 PM - 4:50 PM
CT
Inside the Emotional Journey: Measuring EQ Growth Through Immersive Research
Location: Grand Horizon E
Claire Kuhn
– OvationMR
Andrew Cannon
– EQJOY
Track 1 - Connecting With Today’s Consumer
Sponsored By
OvationMR
4:20 PM - 4:50 PM
CT
Transformers, Enthusiasts & Second Movers: What Kind of Insights Leader Are You?
4:20 PM - 4:50 PM
CT
Transformers, Enthusiasts & Second Movers: What Kind of Insights Leader Are You?
Location: Grand Horizon F
Eric Dolan
– Bolt Insight
Kristi Zuhlke
– Generative AI Strategy
Track 2 - Tech-Fueled Evolution & Revolution
Sponsored By
Bolt Insight
4:20 PM - 4:50 PM
CT
Winning in the Age of AI-Driven Search
4:20 PM - 4:50 PM
CT
Winning in the Age of AI-Driven Search
Location: Glessner House
Eric Scheer
– Burke, Inc.
Track 5 - Innovative Behavioral & Cultural Techniques
Sponsored By
Burke, Inc.
5:00 PM - 6:00 PM
CT
Corporate Researchers Only Roundtables
5:00 PM - 6:00 PM
CT
Corporate Researchers Only Roundtables
6:00 PM - 7:00 PM
CT
Opening Reception
6:00 PM - 7:00 PM
CT
Opening Reception
Location: Grand Horizon ABCD
Sponsored By
Wednesday, September 16, 2026
8:00 AM - 9:00 AM
CT
Breakfast
8:00 AM - 9:00 AM
CT
Breakfast
Location: Grand Horizon ABCD
8:00 AM - 5:00 PM
CT
Registration
8:00 AM - 5:00 PM
CT
Registration
Location: Grand Horizon Foyer
9:00 AM - 9:10 AM
CT
Welcome Back | Awards
9:00 AM - 9:10 AM
CT
Welcome Back | Awards
Anita Watkins
– Insights Association
Thomas Walker
– eBay
Lizzy Martinez
– Delta Airlines
9:10 AM - 9:55 AM
CT
Wild Courage: The Confidence to Act Before You Have All the Answers
9:10 AM - 9:55 AM
CT
Wild Courage: The Confidence to Act Before You Have All the Answers
Jenny Wood
Sponsored By
The Link Group
10:45 AM - 11:30 AM
CT
Networking Break
10:45 AM - 11:30 AM
CT
Networking Break
11:30 AM - 12:00 PM
CT
Breaking Down the Buzziest Consumer Product Launches of 2026 — As Told By Verified Buyers
11:30 AM - 12:00 PM
CT
Breaking Down the Buzziest Consumer Product Launches of 2026 — As Told By Verified Buyers
Location: Grand Horizon E
Dom Wong
– Pogo
Track 1 - Connecting With Today’s Consumer
Sponsored By
Pogo Technologies, Inc.
11:30 AM - 12:00 PM
CT
From Debate to Decision: Using AI to Improve Packaging Choices
11:30 AM - 12:00 PM
CT
From Debate to Decision: Using AI to Improve Packaging Choices
Location: Daniel Burnham
Cliff Kane
– EyeSee
Track 4 - Elevating Quality & Trust
Sponsored By
EyeSee
11:30 AM - 12:00 PM
CT
Speed to Impact: How 3M’s Scotch-Brite™ Brand Is Reinventing Innovation to Win with Future Generations
11:30 AM - 12:00 PM
CT
Speed to Impact: How 3M’s Scotch-Brite™ Brand Is Reinventing Innovation to Win with Future Generations
Location: Glessner House
Joanne Suh
– Radius Insights
Tish Boarman
– 3M CBG (Consumer Business Group)
Track 5 - Innovative Behavioral & Cultural Techniques
Sponsored By
Radius Insights
12:10 PM - 12:40 PM
CT
From Impact Player to Insight Leader: A practical playbook for developing and sponsoring market research talent
12:10 PM - 12:40 PM
CT
From Impact Player to Insight Leader: A practical playbook for developing and sponsoring market research talent
Chistina Nathanson
12:10 PM - 12:40 PM
CT
Signals to Strategy: Using Research to Drive Innovation and Brand Growth
12:10 PM - 12:40 PM
CT
Signals to Strategy: Using Research to Drive Innovation and Brand Growth
Location: Grand Horizon F
Eryn Palmer
– Thorne
Alexa DeJesus
– Knit
Track 2 - Tech-Fueled Evolution & Revolution
Sponsored By
Knit
12:10 PM - 12:50 PM
CT
Powering a Rechargeable Society: Using Behavioral Intelligence to Build Trust, Inform Policy, and Communicate Product Safety
12:10 PM - 12:50 PM
CT
Powering a Rechargeable Society: Using Behavioral Intelligence to Build Trust, Inform Policy, and Communicate Product Safety
Location: Daniel Burnham
Lesley Rohrbaugh
Track 4 - Elevating Quality & Trust
12:45 PM - 1:45 PM
CT
Lunch
12:45 PM - 1:45 PM
CT
Lunch
1:45 PM - 2:15 PM
CT
Designing the 'Becoming a Customer' Journey at Enterprise Speed with JPMorgan Chase
1:45 PM - 2:15 PM
CT
Designing the 'Becoming a Customer' Journey at Enterprise Speed with JPMorgan Chase
Location: Daniel Burnham
Anthony Tresca
– My-Take
Madison McFadden
– JPMorgan Chase
Nanci A. Leos
– Proxim
Georgia Galanoudis
– Proxim
Track 4 - Elevating Quality & Trust
Sponsored By
My-Take
1:45 PM - 2:15 PM
CT
From Creative Possibility to Commercial Impact: Packaging That Drives Choice
1:45 PM - 2:15 PM
CT
From Creative Possibility to Commercial Impact: Packaging That Drives Choice
Location: Glessner House
Sheryl Brie
– Behaviorally
Track 5 - Innovative Behavioral & Cultural Techniques
Sponsored By
2:25 PM - 2:55 PM
CT
Unsweetened Truths: Closing the Teen Say-Do Gap with Mobile Ethnography
2:25 PM - 2:55 PM
CT
Unsweetened Truths: Closing the Teen Say-Do Gap with Mobile Ethnography
Location: Grand Horizon E
Paul Chesterman
– OvationMR
Chloe Dong
– Yoplait Liberté Canada
Track 1 - Connecting With Today’s Consumer
Sponsored By
OvationMR
2:25 PM - 2:55 PM
CT
Always-On Insights: How Sprout Social Built a Research Engine That Never Sleeps
2:25 PM - 2:55 PM
CT
Always-On Insights: How Sprout Social Built a Research Engine That Never Sleeps
Location: Daniel Burnham
Adam Bai
– Panoplai
Track 4 - Elevating Quality & Trust
Sponsored By
Panoplai
3:40 PM - 4:10 PM
CT
Beyond Journey Maps: Scaling Northern Tool with Dynamic AI
3:40 PM - 4:10 PM
CT
Beyond Journey Maps: Scaling Northern Tool with Dynamic AI
Location: Grand Horizon E
Christine Cottrell
– Material
Laurie Krause
– Northern Tool
Track 1 - Connecting With Today’s Consumer
Sponsored By
Material+
3:40 PM - 4:10 PM
CT
Modernizing Brand Growth with CEPs and Mental Availability
3:40 PM - 4:10 PM
CT
Modernizing Brand Growth with CEPs and Mental Availability
Location: Grand Horizon G
Hailey Nettler
– quantilope
Atif Ashraf
– eos
Track 3- Achieving Tangible Business Impact
Sponsored By
3:40 PM - 4:10 PM
CT
Signal Track: Turning Fragmented Market Intelligence into a Real-Time AI-Powered Decision System
3:40 PM - 4:10 PM
CT
Signal Track: Turning Fragmented Market Intelligence into a Real-Time AI-Powered Decision System
Location: Daniel Burnham
Chris Neal
– Chadwick Martin Bailey
Aaron Lee
– Intel
Track 4 - Elevating Quality & Trust
Sponsored By
CMB
3:40 PM - 4:10 PM
CT
Designing Better Qual at Scale: Lessons from AI Moderation
3:40 PM - 4:10 PM
CT
Designing Better Qual at Scale: Lessons from AI Moderation
Location: Glessner House
Melanie Courtright
– Sago
Track 5 - Innovative Behavioral & Cultural Techniques
Sponsored By
4:20 PM - 4:50 PM
CT
The 15-Minute Focus Group: How MetLife Decides at the Speed of the Business with AI Participants
4:20 PM - 4:50 PM
CT
The 15-Minute Focus Group: How MetLife Decides at the Speed of the Business with AI Participants
Location: Glessner House
Matt Sirinides
– MetLife
Jason Kramer
– Focus Deep Labs
Beth O'Shaughnessy
– Vital Findings
Track 5 - Innovative Behavioral & Cultural Techniques
Sponsored By
Vital Findings
4:20 PM - 4:50 PM
CT
Linking Perception to Reality with NIQ's Brand Architect - A Wells Dairy Case Study
4:20 PM - 4:50 PM
CT
Linking Perception to Reality with NIQ's Brand Architect - A Wells Dairy Case Study
Location: George Pullman
Stacy Bereck
– NielsenIQ
Track 6 - The Researcher's Toolbox
Sponsored By
NielsenIQ
5:30 PM - 9:00 PM
CT
Excursions
5:30 PM - 9:00 PM
CT
Excursions
Thursday, September 17, 2026
8:00 AM - 11:30 AM
CT
Registration
8:00 AM - 11:30 AM
CT
Registration
Location: Grand Horizon Foyer
10:00 AM - 10:05 AM
CT
Welcome to Day 3
10:00 AM - 10:05 AM
CT
Welcome to Day 3
Anita Watkins
– Insights Association
Lizzy Martinez
– Delta Airlines
Thomas Walker
– eBay
10:05 AM - 10:45 AM
CT
How to thrive in Tectonic Times
10:05 AM - 10:45 AM
CT
How to thrive in Tectonic Times
Location: Grand Horizon EFG
Rishad Tobaccowala
10:45 AM - 11:15 AM
CT
Networking Break
10:45 AM - 11:15 AM
CT
Networking Break
Location: Grand Horizon ABCD
11:15 AM - 12:15 PM
CT
Brand-Side Benchmarking Report - Highlights / Head of Insights Panel
11:15 AM - 12:15 PM
CT
Brand-Side Benchmarking Report - Highlights / Head of Insights Panel
1:00 PM - 2:00 PM
CT
Grab'n Go Lunch
1:00 PM - 2:00 PM
CT
Grab'n Go Lunch
Location: Grand Horizon ABCD
